Marketing specialist cover letter: example and tips

A complete cover letter for marketing specialist jobs in Switzerland, what recruiters in the field look for, and the openings available right now.

What the recruiter wants to read

Your training (federal certificate, bachelor’s, master’s in communication or marketing) and specialty.
Campaigns or content you produced, with results: reach, conversions, press coverage.
Tools (CMS, social media, analytics, Adobe) and the quality of your writing.

A complete example

Names and facts are made up: replace each one with your own. A copied letter shows, an adapted one gets read.

Example

Subject: Application for the communications officer position

Dear Ms Collet,

Your association is looking for a communications officer to grow its online presence. For four years I have run digital communication for a cultural institution, and I want to use these skills for a cause I care about.

With a bachelor’s in communication, I work at the Lake Geneva Regional Museum, managing the website, social media and newsletter. I doubled our Instagram audience in two years and launched a short-video series that increased guided tour attendance by 30%. I also write press releases and organise exhibition openings.

Your work to protect lakes and rivers speaks to me, and I would like to help make it better known.

I am available from 1 March and would be glad to show you some of my work.

Kind regards,
Margaux Délèze

Enclosures: CV, work references, diplomas