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Cover letter

Sales assistant cover letter: example and tips

A complete cover letter for sales assistant jobs in Switzerland, what recruiters in the field look for, and the openings available right now.

What the recruiter wants to read

  • Your sales experience: products, advice, till, sales targets.
  • How you deal with customers, with a concrete example.
  • Your availability on Saturdays and in the evening, and the workload you want.

A complete example

Names and facts are made up: replace each one with your own. A copied letter shows, an adapted one gets read.

Example

Subject: Application for the sales assistant position, 80%

Dear Ms Dubois,

Your Fribourg shop is looking for a sales assistant at 80%. I have worked in clothing retail for four years and particularly enjoy the personal advice your shop is known for.

With a federal certificate in retail, I work at Mode Sarine, advising customers, working the till, receiving deliveries and dressing the windows. Last year I beat my sales targets by 12% and trained two apprentices.

The quality of your brands and the loyalty of your customers make me want to join your team.

I am available from 1 March, Saturdays included, and would be glad to come and meet you in the shop.

Kind regards,
Inès Pereira

Enclosures: CV, work references, diplomas

The structure, paragraph by paragraph

01

The opening

the job, and what draws you to this particular employer.

02

What you bring

two or three requirements from the listing, each backed by a fact.

03

Why them

what you know about the employer and what the job would give you.

04

The close

when you can start, and a request for an interview.

Our cover letter guide covers the Swiss layout, the sign-off and the mistakes that cost an interview.

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