Sales representative cover letter: example and tips

A complete cover letter for sales representative jobs in Switzerland, what recruiters in the field look for, and the openings available right now.

What the recruiter wants to read

Your results in figures: revenue, new customers, targets met.
The kind of selling: B2B or B2C, short or long cycle, sector and products.
Your customer base or knowledge of the territory, and your driving licence.

A complete example

Names and facts are made up: replace each one with your own. A copied letter shows, an adapted one gets read.

Example

Subject: Application for the field sales representative position

Dear Ms Python,

Your listing for a field sales representative in French-speaking Switzerland stood out: you are launching a range of professional kitchen equipment, a market I have worked for five years.

At Hôtellerie Équipement SA, I manage 180 restaurants, hotels and care homes between Geneva and Fribourg. I grew my sales by 22% in two years, mostly through new customers, and I follow projects from quote to commissioning with our technicians.

Your reputation for reliable machines and the technical support you give your sales team give me confidence in representing your products.

My notice period is three months. I would be glad to walk you through my results in an interview.

Kind regards,
Raphaël Morand

Enclosures: CV, work references, diplomas